Sunday, July 18, 2010

More in store for shoppers

TRYING to decide on a mall to go to on weekends can be tough, especially for those living near Subang Jaya.
With the opening of Empire Subang, shoppers now have a wider selection starting this month as Tangs recently moved into the shopping mall.
The launch party of the new store started off with the beating of Chinese drums by C.K. Tang owner Tang Wee Sung followed by a short performance by a group of drummers and dancers.
Tang then unveiled the new Tangs store to some 800 guests when he lifted the red curtains which had draped the main entrance of the store.
Colourful show: (From left) Tang, Loke and Seow Khim Soon posing with models after the fashion show.
Guests were ushered into the store to have a glimpse of the 31 000 sq ft retail store and to witness the Summer 2010 fashion show featuring different brands offered at the store.
The store features a contemporary design, recreating Tangs’ heritage in the form of a mansion.
The interior of the store has a strong architectural concept to give shoppers a feel of what it is like to shop in a mansion.
The departments are separated by different “rooms” as each of it was clearly defined by a lifestyle concept.
On the ground floor of the store, “rooms” such as Wardrobe Men, Style Travel, Playlab, Timepiece are there while the upper floor has Wardrobe Women, Scents, Dressing Room, Playground and Homes@Tangs.
Lively start: A special performance by a group of Chinese drummers at the opening ceremony of Tangs Empire Subang.
Similar to its flagship store in Kuala Lumpur, the new store also offers personal fashion styling and corporate gift services.
“Our new store will offer a unique shopping experience that customers associate with Tangs, based on its distinctive assortment and creative store design for which we are well-known.
“We look forward to adding more stores in the future and continue the success of Tangs in this vibrant retail market,” said Tangs Department Store (Trading) Sdn Bhd chief executive officer James Loke.
Food and drinks were also served during the fashion show while guests later mingled and shopped.
Throughout the night, guests were also entertained by hand percussionist, pole dancers as well as the soulful singer songwriter Atilia
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